Week one is easy. Week four is a short-staffed Thursday with nothing shot, nothing written and nothing scheduled — and that is where a content plan actually dies. This builds a month of posts around fixed weekly slots, then collapses all the photography into one session so the hard part is done before the week starts.
Fixed slots remove the daily decision. The expensive part of posting is not making the thing — it is deciding what to make while the machine is backing up. If Wednesday is always craft, Thursday is always the menu and Friday is always people or plans, nobody has to decide anything on the day.
One shoot beats twelve. Twelve posts scattered across a month means twelve moments of finding good light while working. Grouped by condition — before opening, window light, mid-service — the same twelve collapse into three short sessions, and two of them happen while the bar is closed anyway.
Starters, not scripts. Captions written by someone who was not there read like they were. Each post gets a first line to argue with, because staring at an empty box is what kills the third week.
What this does not do. It does not promise reach, and it makes no claim about the algorithm. It solves one problem — consistency — because a venue that posts three times a week for six months beats one that posts fifteen times in January and stops. Everything after consistency is a separate conversation.